Pram wants to die in smoke. Let him do.

An article in Reuters on Indonesian kretek. Pram is used as an illustration. Why Pram? Had the article writer changed Pram's name, no one would really care. As for Pram, my favourite author, he chooses to smoke. And to die smoking. Which is fine. Still, I don't find any plausible reason why the article should use Pram to tell stories about Indonesian kretek.